Our Mission
At The Bougie Waffle, we're known for our delicious, one-of-a-kind sweet and savory waffles, but we offer so much more. As a premier food truck and catering service, we empower youth by providing hands-on experience in various culinary and business careers. From food photography and social media marketing to vocational education, entrepreneurship, and customer service, we open doors to new career paths and foster connections with local leaders, businesses, and higher education institutions. By supporting The Bougie Waffle, you’re not just enjoying great food—you’re helping to create a community where culinary excellence and meaningful opportunities unite us all.
Our Values
Culinary Excellence
Opportunity Driven
Community Grounded
Meet Ms. Jada
a.k.a. The Bougie Waffle Lady
Jada Williams, the Founder of The Bougie Waffle, has always sought answers in ways that fuel her innate ability to lead. She is resilient, bold, and fearless in her pursuit of community, bridging the gap between disparities, and providing valuable resources to youth.
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In her role as Program Director of Adolescent Programming, she worked directly with young men whose ages ranged from 13-20. These youth walked into the facility with feelings of hostility towards adults, authority, and society in general. Quite contrary to what these kids were used to Jada, or as they would call her, “Mama Jada,” had the ability to walk into a room and yield a sense of acceptance and belonging to each and every person in the room. When things were tense and the kids felt out of place, it was Jada who connected the pieces back together as a pillar of transitional change. Jada’s ability to lead with effective engagement and support enabled not only the youth to feel at ease with their futures, but she was the cement that brought family, staff, and the community at large together.
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Jada is a regenerative power that our community needs. She is a visionary who tackles social challenges that affect youth, and her work with the Village Café & Resource Center/The Bougie Waffle will continue to foster access, empowerment, and support for underserved youth throughout the community. - FG (co-worker & Friend)